A character Brand creative practice
AboutPROJECT OVERVIEW
2023
TEAM: Blake Myer, Tryan Peterson, Stephanie Kang, Sid Parihar
2023
TEAM: Blake Myer, Tryan Peterson, Stephanie Kang, Sid Parihar
“With Atlas, you can finally get tables at the hardest-to-book restaurants, find the perfect suite at the world’s best hotels, sit front row at sold-out concerts and sporting events—and much more. All seamlessly brought to you inside a card and app that’s as intuitive, as it is powerful.”
I was tasked with creating a simple character to aid the experiences of Atlas’s steel card. We referenced the golden era of flight, Tin Tin, and other things to give us this spirit of luxury travel. As the unofficial Atlas mascot we named them, Alex Rams.
A couple of years later Alex was animated and can be seen around the website and in-app.
I was tasked with creating a simple character to aid the experiences of Atlas’s steel card. We referenced the golden era of flight, Tin Tin, and other things to give us this spirit of luxury travel. As the unofficial Atlas mascot we named them, Alex Rams.
A couple of years later Alex was animated and can be seen around the website and in-app.
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