A character BRAND creative practice
AboutFEED THE WIFE
PROJECT OVERVIEW
2024
Feed the Wife is a family-owned bakery in Taipei that has perfected its cinnamon roll recipe. We created a suite of illustrations that encompassed their story of love sparked by baked goods. Two characters, a husband and a wife, take on a curly, handdrawn aesthetic and display their tastes for croissants, muffins, rolls, and breads.
Founder, Jack Lee, and I met each other in Taiwan and I’ve loved working with him and his wife on their brand. We applied our humorous vision to their swag, packaging, and window displays, among other touchpoints.
PHOTO: Fangyu Cho
PROJECT OVERVIEW
2024
Feed the Wife is a family-owned bakery in Taipei that has perfected its cinnamon roll recipe. We created a suite of illustrations that encompassed their story of love sparked by baked goods. Two characters, a husband and a wife, take on a curly, handdrawn aesthetic and display their tastes for croissants, muffins, rolls, and breads.
Founder, Jack Lee, and I met each other in Taiwan and I’ve loved working with him and his wife on their brand. We applied our humorous vision to their swag, packaging, and window displays, among other touchpoints.
PHOTO: Fangyu Cho
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